Pernod Ricard promotes the implementation of electronic tags

Recently, Pernod Ricard (Pernod Ricard) announced the launch of an electronic labeling system to improve the transparency of the content of its alcohol products and health information.

Pernod Ricard said the main purpose of introducing electronic labels was to inform consumers about responsible drinking.

The electronic label will be launched in Europe as a pilot project in July this year, and will be implemented in all Pernod Ricard brands by 2024.

Alexandre Ricard, chairman and chief executive of Pernod Ricard, said: "As a consumer-focused business that advocates responsible drinking, the new digital labelling system is able to respond positively to the changing needs of our customers."

“Now more than ever, consumers are wondering what’s in the alcohol and beverages they put in their mouths. Thanks to digital technology, people can access this information more easily. I am for Pernod Pernod Ricard is proud to be at the vanguard of this forward-thinking initiative in the alcohol industry."

Each bottle of Pernod Ricard will be accompanied by a separate QR code that, once scanned, will take consumers to a platform page where they will be able to browse items including: ingredients, nutrition, health risks , and guidelines for responsible drinking.

All content will be modified and changed according to the region to be more in line with local regulations.