Understanding Whisky The Glenavont Qingdao Tasting Conference was successfully held

"Qingdao is a place with a deep relationship with whisky. The first bottle of whisky produced locally in China was produced in Qingdao..."

On the afternoon of September 1, the "Glenardine Bourbon Cask Strength Tasting Conference" hosted by Shanghai Glenardine Wine Co., Ltd. was held in Qingdao. Han Yourui, the general manager of the Co., Ltd. and the brand ambassador of Glenardine Greater China, explained the wine culture of whisky in detail. The principals of Shanghai Glengarden Wine Co., Ltd., as well as Qingdao tasting experts and representatives of wine companies attended the tasting meeting.

The evaluation will be carried out in sequence according to product introduction, special guests opening barrels, product tasting, tasting collegiality, experience of opening barrels and taking wine, scoring on the tasting card, filling in comments, and taking pictures of members of the expert group. At the tasting meeting, Mr. Han Yourui, the general manager of Shanghai Glenavont Wine Co., Ltd. and the brand ambassador of Glenartine Greater China, introduced the relevant content of The Glenavont in detail, and the participants also experienced oak wood. The novel process of picking wine from barrels also expressed their professional opinions, and the tasting meeting achieved a complete success in a friendly and cordial atmosphere.

The Glenavont is deeply understanding the market of Chinese whisky. With the increasing market of Scotch whisky in mainland China, Chinese people are more interested in Scotch Whisky, Single Malt Whisky and Whole Malt Whisky (Scotch Whisky) The demand for Blended Malt and Cask Strength has changed from quantitative to qualitative, and the Chinese people's understanding of Scotch whisky is becoming more and more professional, and the demand for brand loyalty, origin, taste and taste is also getting higher and higher. And the product that was born. It is a wine that is very suitable for domestic whisky lovers. It is also the first product sold in oak barrels in China, and each barrel has a specific exclusive barrel number, which enhances the sense of belonging of each barrel of wine, and the drinking method is also very good. It is novel and can be directly taken out from the barrel by the wine extractor, which can be adjusted according to your own preferences to adjust your own exclusive whisky.

At the beginning of The Glenavont, Ian Macleod Group strictly controlled four major processes: Golden Promise Barley Golden Promise Barley - long-term persistent use to ensure the high quality of raw materials. Floor malting—manually perceive the progress of barley germination and manually control the germination quality. Artisanal coppersmiths - senior full-time coppersmiths maintain antique stills with traditional skills. Cooperage - an exclusive team of cooperages, the master and apprentice pass on the maintenance of wine barrels from generation to generation. It can also be seen that the Ian Macleod Group, a subsidiary of The Glenavont Wine Industry, attaches great importance to the Chinese market. Of course, it is also based on the current market conditions. Chinese people's understanding of Scotch whisky is becoming more and more professional, and brand loyalty is , The demand for origin, taste and taste is also getting higher and higher, and we have launched our The Glenavont brand. It is no exaggeration to say that The Glenavont is born for the Chinese.